To boost your startup, we must first identify what phase your project is in —discovery, development, or launch— to determine what actions should be taken to drive growth.

Goal:

• In this phase, the key goal is to iteratively refine the product or service with customer feedback until market fit is achieved.

Strategy:

• To achieve market fit, we must align product development with user needs by creating personas, analyzing user data, and collecting feedback to meet user needs.

Plan:

1. Discovery: I conduct both quantitative and qualitative research to understand user needs

2. Prototyping: I use Design Sprints for rapid MVP (Minimum Viable Product) ideation

3. Alignment: I apply the MoSCoW method to determine the MVP features

Qualifications:

• Tools: I use Slack or Teams for communication; Google Analytics and Hubspot for understanding user needs; Figma and Canva for designing wireframes and prototypes; and Hotjar for user behavior analysis.

• Frameworks: I use Business Model, Value Proposition; and Buyer Persona Canvas to understand user needs; and OKRs to set the goals; Design Thinking and Design Sprint to find the best solution and Lead Startup approach to building an MVP.

   

Experience: 

• I've led product development from concept to launch for startups, facilitated innovation workshops, and collaborated with customer service and data science teams to identify user needs to work on.

Goal:

• In this phase, the key goal is to transform a concept into a high-value, functional product, focusing on resource efficiency, agility, and team collaboration.

Strategy:

• To get a functional product, we must adopt an iterative, cross-functional, and user-centric approach to encourage collaboration.

Plan:

1. Refinement: I use user data to enhance the MVP, focusing on critical features

2. Agile Practices: I apply Scrum or Kanban to ensure adaptable and productive workflows

3. Stack Optimization: I maintain a scalable, secure, and efficient technology stack

4. Testing: I conduct A/B tests to better meet user needs

Qualifications:

• Tools: I use Notion or Jira for task management; Confluence or Drive for product documentation; FigJam for drawing diagrams; Figma for designing mockups; OKRs to set the goals; CMS (like Shopify, WordPress, or Hubspot) for Web development and FlutterFlow for App development. 

• Frameworks: I use the feature-driven development approach to prioritize tasks and agile methodologies to improve team collaboration.

Experience:

• I've applied agile methodologies in departments, led various technological and product teams in startups (made up of back-ends, front-ends, QAs, UX, and UI), and recruited talent for development teams.

Goal:

• In this phase, the key goal is to implement marketing and data analytics strategies to drive product growth.

Strategy:

• To drive growth, we must clearly articulate the product's unique value, apply growth-hacking techniques to acquire new users and analyze data to obtain real-time market insights.

Plan:

1. Launch Strategy: I execute a go-to-market strategy focusing on marketing, sales, and customer acquisition

2. Success Metrics: I track KPIs (Key Performance Indicators) related to engagement, retention, and satisfaction, such as CAC (Customer Acquisition Cost) and LTV (Lifetime Value)

3. Feedback Looping: I continuously test and optimize marketing strategies and product offerings based on feedback

Qualifications:

• Tools: I use OKRs to set the goals; Meta Ads for promotion and user acquisition; Hubspot for creating landing pages and Canva and OpenAI for content creation.

• Frameworks: I apply the Growth Hacking approach to prioritize channels, inbound marketing to define touchpoints, and SEO architecture to reduce the acquisition cost. 

Experience:

• I've crafted strategic launch plans for new products, spearheaded public relations and digital marketing campaigns, and optimized key performance indicators like CAC (Customer Acquisition Cost) and LTV (Lifetime Value)